All Models
Pricing and markup data for every Toyota, Lexus, Hyundai, and Cadillac model. Click a model for state-by-state breakdowns and top dealers.
Toyota
Tacoma
52,955Avg Markup
-$747
Below MSRP
90.7%
Median
$46,176
Camry
39,889Avg Markup
-$370
Below MSRP
89.3%
Median
$35,777
Tundra
30,092Avg Markup
-$1,605
Below MSRP
91.6%
Median
$66,321
RAV4
24,784Avg Markup
+$407
Below MSRP
79.5%
Median
$40,765
Corolla
22,225Avg Markup
-$206
Below MSRP
90.4%
Median
$26,427
Corolla Cross
12,633Avg Markup
-$61
Below MSRP
88.2%
Median
$32,652
4Runner
11,292Avg Markup
-$268
Below MSRP
86.5%
Median
$58,324
Sienna
10,123Avg Markup
+$336
Below MSRP
80.4%
Median
$52,075
Grand Highlander Hybrid
9,477Avg Markup
+$317
Below MSRP
80.9%
Median
$58,968
4Runner Hybrid
6,528Avg Markup
-$271
Below MSRP
85.0%
Median
$64,071
Grand Highlander
6,473Avg Markup
-$25
Below MSRP
85.9%
Median
$55,688
Sequoia
4,530Avg Markup
-$352
Below MSRP
86.6%
Median
$85,700
Highlander Hybrid
4,298Avg Markup
+$84
Below MSRP
83.9%
Median
$57,351
Land Cruiser
4,109Avg Markup
-$4
Below MSRP
84.5%
Median
$72,225
Highlander
1,779Avg Markup
-$44
Below MSRP
87.7%
Median
$53,653
Prius
1,547Avg Markup
-$132
Below MSRP
88.2%
Median
$34,364
GR86
1,171Avg Markup
+$88
Below MSRP
86.3%
Median
$37,418
GR Supra
782Avg Markup
+$711
Below MSRP
74.9%
Median
$65,385
GR Corolla
445Avg Markup
-$22
Below MSRP
82.9%
Median
$48,524
RAV4 Hybrid
1Avg Markup
$0
Below MSRP
100.0%
Median
$46,777
Lexus
RX
4,855Avg Markup
-$96
Below MSRP
85.0%
Median
$62,180
TX
4,646Avg Markup
-$312
Below MSRP
85.5%
Median
$67,249
RX Hybrid
3,138Avg Markup
+$67
Below MSRP
85.1%
Median
$65,129
IS
2,631Avg Markup
+$55
Below MSRP
87.3%
Median
$53,152
NX
1,705Avg Markup
+$15
Below MSRP
87.9%
Median
$52,815
NX Hybrid
1,673Avg Markup
+$62
Below MSRP
86.7%
Median
$54,774
NX 450h+ Plug-in
978Avg Markup
-$254
Below MSRP
87.1%
Median
$67,739
TX 500h Hybrid
876Avg Markup
-$257
Below MSRP
86.3%
Median
$75,991
RX 450h+ Plug-in
774Avg Markup
-$209
Below MSRP
84.9%
Median
$78,102
RZ Electric
625Avg Markup
-$477
Below MSRP
87.8%
Median
$54,014
LX 700h Hybrid
542Avg Markup
-$387
Below MSRP
80.6%
Median
$123,065
GX
512Avg Markup
+$499
Below MSRP
82.0%
Median
$87,024
RX 500h F SPORT
436Avg Markup
+$119
Below MSRP
86.0%
Median
$76,273
LX
239Avg Markup
-$505
Below MSRP
82.0%
Median
$119,009
ES
117Avg Markup
+$565
Below MSRP
65.8%
Median
$51,410
TX 550h+ Plug-in
104Avg Markup
+$796
Below MSRP
79.8%
Median
$88,162
Hyundai
Elantra
36,278Avg Markup
-$1,244
Below MSRP
57.5%
Median
$25,720
Tucson
33,065Avg Markup
+$1,093
Below MSRP
0.2%
Median
$34,645
Palisade
26,050Avg Markup
+$1,093
Below MSRP
14.4%
Median
$52,520
Santa Fe Hybrid
23,688Avg Markup
+$1,300
Below MSRP
0.4%
Median
$43,515
Santa Fe
21,341Avg Markup
+$1,179
Below MSRP
7.8%
Median
$42,060
Kona
17,100Avg Markup
+$992
Below MSRP
0.8%
Median
$30,745
Palisade Hybrid
15,870Avg Markup
+$2,473
Below MSRP
0.1%
Median
$56,355
Sonata
15,677Avg Markup
+$751
Below MSRP
0.6%
Median
$31,340
Tucson Hybrid
14,051Avg Markup
-$462
Below MSRP
86.9%
Median
$37,240
IONIQ 5
10,559Avg Markup
+$1,609
Below MSRP
4.1%
Median
$45,615
Venue
8,501Avg Markup
+$867
Below MSRP
0.0%
Median
$25,050
Santa Cruz
8,479Avg Markup
+$897
Below MSRP
16.5%
Median
$35,995
IONIQ 9
3,864Avg Markup
-$50
Below MSRP
56.0%
Median
$69,290
Elantra N
1,712Avg Markup
+$1,515
Below MSRP
0.0%
Median
$38,105
Tucson PHEV
978Avg Markup
-$486
Below MSRP
92.1%
Median
$50,610
IONIQ 6
352Avg Markup
+$1,899
Below MSRP
4.3%
Median
$50,585
Kona Electric
100Avg Markup
+$747
Below MSRP
0.0%
Median
$39,183
IONIQ 5 N
9Avg Markup
-$918
Below MSRP
100.0%
Median
$68,065
Cadillac
XT5
928Avg Markup
+$68
Below MSRP
99.7%
Median
$60,987
LYRIQ
823Avg Markup
+$2,137
Below MSRP
90.6%
Median
$68,195
Optiq
731Avg Markup
+$295
Below MSRP
97.1%
Median
$58,304
CT5
618Avg Markup
+$1,837
Below MSRP
95.0%
Median
$57,414
Escalade
564Avg Markup
+$3,117
Below MSRP
90.2%
Median
$124,975
Vistiq
450Avg Markup
+$4,314
Below MSRP
89.6%
Median
$82,010
Escalade ESV
391Avg Markup
+$3,565
Below MSRP
92.6%
Median
$123,060
Escalade IQ
390Avg Markup
+$2,951
Below MSRP
90.8%
Median
$137,490
CT4
339Avg Markup
+$2,041
Below MSRP
84.7%
Median
$48,370
CT5-V
208Avg Markup
+$2,875
Below MSRP
94.2%
Median
$70,339
XT6
132Avg Markup
+$3,465
Below MSRP
92.4%
Median
$61,062
Escalade IQL
103Avg Markup
+$10,113
Below MSRP
85.4%
Median
$138,515
CT4-V
45Avg Markup
+$27,898
Below MSRP
64.4%
Median
$65,129