South Dakota Dealer Markups & New Car Prices

Live markup data from 9 South Dakota dealers across 419 active listings. Updated daily.

Active listings

419

Avg markup in state

+$44

National avg markup

-$301

% priced below MSRP

55.8%

The short version

South Dakota dealers are charging an average markup of +$44 over sticker, which is slightly higher than the national average of -$301 (a 115% premium). Of 419 current listings, 55.8% are priced below total MSRP, the strongest signal of a negotiable deal.

Markup by model in South Dakota

Model	Listings	Avg markup (SD)	Avg markup (US)	Median price	% below MSRP
Tacoma	83	+$1	-$739	$47,329	53%	View →
Tundra	78	-$297	-$1,553	$63,689	57.7%	View →
RAV4	43	+$241	+$346	$41,510	39.5%	View →
4Runner	35	+$205	-$279	$58,443	48.6%	View →
Camry	28	-$25	-$361	$36,861	85.7%	View →
Grand Highlander Hybrid	24	+$216	+$282	$58,002	45.8%	View →
XT5	17	$0	+$193	$64,565	100%	View →
Sienna	16	+$299	+$284	$54,130	25%	View →
Highlander	14	+$143	+$42	$57,127	64.3%	View →
Corolla	13	+$215	-$212	$26,817	46.2%	View →
Corolla Cross	12	+$79	-$91	$31,899	58.3%	View →
4Runner Hybrid	11	+$254	-$277	$63,808	36.4%	View →
Grand Highlander	11	+$290	-$19	$57,962	27.3%	View →
Sequoia	9	+$89	-$357	$84,770	77.8%	View →
XT6	6	$0	+$4,924	$61,353	100%	View →
Land Cruiser	6	+$266	+$9	$71,789	33.3%	View →

How this is calculated

Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in South Dakota and refreshed every 24 hours.

We only include models with at least five active listings in South Dakota so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.