Montana Dealer Markups & New Car Prices
Live markup data from 11 Montana dealers across 1,415 active listings. Updated daily.
The short version
Montana dealers are charging an average markup of -$1,488 over sticker, which is significantly lower than the national average of -$301 (a 394% discount). Of 1,415 current listings, 97.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Montana
| Model | Listings | Avg markup (MT) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Tacoma | 430 | -$1,988 | -$739 | $46,825 | 98.4% | View → |
| Tundra | 230 | -$2,895 | -$1,553 | $63,264 | 97% | View → |
| RAV4 | 112 | -$2 | +$346 | $40,778 | 95.5% | View → |
| 4Runner | 106 | -$1,391 | -$279 | $57,243 | 99.1% | View → |
| Camry | 86 | -$1,731 | -$361 | $36,488 | 98.8% | View → |
| Grand Highlander Hybrid | 83 | -$315 | +$282 | $56,868 | 95.2% | View → |
| Corolla Cross | 68 | -$866 | -$91 | $31,318 | 100% | View → |
| 4Runner Hybrid | 50 | -$1,690 | -$277 | $62,459 | 100% | View → |
| Highlander | 44 | +$27 | +$42 | $57,962 | 86.4% | View → |
| Sienna | 43 | -$210 | +$284 | $53,460 | 97.7% | View → |
| Sequoia | 41 | -$1,075 | -$357 | $86,260 | 95.1% | View → |
| Land Cruiser | 40 | -$77 | +$9 | $73,135 | 97.5% | View → |
| Corolla | 36 | -$1,102 | -$212 | $26,998 | 97.2% | View → |
| Grand Highlander | 21 | -$750 | -$19 | $57,563 | 100% | View → |
| GR86 | 10 | -$657 | +$50 | $37,281 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Montana and refreshed every 24 hours.
We only include models with at least five active listings in Montana so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate