Michigan Dealer Markups & New Car Prices
Live markup data from 55 Michigan dealers across 4,210 active listings. Updated daily.
The short version
Michigan dealers are charging an average markup of -$282 over sticker, which is roughly in line with the national average of -$301 (a 6% premium). Of 4,210 current listings, 93.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Michigan
| Model | Listings | Avg markup (MI) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Tacoma | 680 | -$880 | -$739 | $46,509 | 94% | View → |
| Tundra | 478 | -$719 | -$1,553 | $67,498 | 96% | View → |
| Camry | 470 | -$167 | -$361 | $35,172 | 96.6% | View → |
| RAV4 | 388 | +$339 | +$346 | $42,512 | 83.2% | View → |
| Corolla | 333 | -$101 | -$212 | $25,564 | 97.6% | View → |
| 4Runner | 205 | -$6 | -$279 | $59,168 | 86.3% | View → |
| Corolla Cross | 201 | -$16 | -$91 | $31,539 | 96% | View → |
| Sienna | 187 | +$35 | +$284 | $52,884 | 95.7% | View → |
| Grand Highlander Hybrid | 165 | +$38 | +$282 | $58,053 | 93.3% | View → |
| 4Runner Hybrid | 120 | -$67 | -$277 | $63,854 | 89.2% | View → |
| Grand Highlander | 114 | +$71 | -$19 | $55,588 | 91.2% | View → |
| Sequoia | 92 | -$344 | -$357 | $86,093 | 91.3% | View → |
| Land Cruiser | 88 | -$9 | +$9 | $72,362 | 86.4% | View → |
| Highlander | 83 | +$20 | +$42 | $57,067 | 94% | View → |
| TX | 51 | -$3,140 | -$334 | $65,923 | 100% | View → |
| RX | 43 | -$1,728 | -$106 | $61,145 | 100% | View → |
| XT5 | 40 | $0 | +$193 | $59,045 | 100% | View → |
| LYRIQ | 38 | +$2,012 | +$2,988 | $67,044 | 97.4% | View → |
| IS | 37 | -$821 | +$50 | $52,020 | 100% | View → |
| Optiq | 35 | +$2,270 | +$780 | $58,470 | 97.1% | View → |
| XT6 | 34 | +$135 | +$4,924 | $60,115 | 97.1% | View → |
| Prius | 29 | -$26 | -$178 | $35,519 | 96.6% | View → |
| RX Hybrid | 25 | -$658 | +$62 | $62,035 | 100% | View → |
| GR86 | 23 | -$623 | +$50 | $38,413 | 100% | View → |
| NX | 23 | -$370 | +$10 | $49,944 | 100% | View → |
| Escalade ESV | 22 | -$2,287 | +$1,751 | $120,035 | 100% | View → |
| CT4 | 20 | +$3,749 | +$2,981 | $48,944 | 75% | View → |
| Escalade | 20 | -$6,149 | +$4,018 | $111,638 | 100% | View → |
| NX Hybrid | 18 | -$514 | +$104 | $55,092 | 100% | View → |
| TX 500h Hybrid | 18 | -$2,758 | -$286 | $71,976 | 100% | View → |
| GR Supra | 17 | +$47 | +$585 | $64,965 | 94.1% | View → |
| CT5 | 15 | +$3,883 | +$2,104 | $58,489 | 93.3% | View → |
| Vistiq | 14 | +$6,748 | +$5,911 | $82,753 | 92.9% | View → |
| RZ Electric | 13 | -$1,873 | -$797 | $51,077 | 100% | View → |
| NX 450h+ Plug-in | 12 | -$1,536 | -$341 | $65,155 | 100% | View → |
| Escalade IQ | 11 | -$1,132 | +$2,873 | $151,215 | 100% | View → |
| GX | 10 | $0 | +$360 | $87,713 | 100% | View → |
| RX 500h F SPORT | 9 | -$1,299 | +$108 | $74,505 | 100% | View → |
| RX 450h+ Plug-in | 8 | -$1,564 | -$248 | $75,108 | 100% | View → |
| LX 700h Hybrid | 7 | -$1,880 | -$429 | $121,139 | 100% | View → |
| Highlander Hybrid | 7 | $0 | +$134 | $55,827 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Michigan and refreshed every 24 hours.
We only include models with at least five active listings in Michigan so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate