Maine Dealer Markups & New Car Prices

Live markup data from 10 Maine dealers across 1,618 active listings. Updated daily.

Active listings

1,618

Avg markup in state

-$506

National avg markup

-$301

% priced below MSRP

99.3%

The short version

Maine dealers are charging an average markup of -$506 over sticker, which is roughly in line with the national average of -$301 (a 68% discount). Of 1,618 current listings, 99.3% are priced below total MSRP, the strongest signal of a negotiable deal.

Markup by model in Maine

Model	Listings	Avg markup (ME)	Avg markup (US)	Median price	% below MSRP
Tacoma	438	-$649	-$739	$47,592	99.3%	View →
Tundra	239	-$1,433	-$1,553	$67,549	98.7%	View →
RAV4	192	+$5	+$346	$42,217	98.4%	View →
Corolla	138	-$407	-$212	$25,339	100%	View →
Camry	127	-$386	-$361	$37,536	100%	View →
4Runner	91	-$94	-$279	$59,515	100%	View →
Corolla Cross	80	-$390	-$91	$33,406	100%	View →
Sienna	62	$0	+$284	$53,143	100%	View →
Grand Highlander Hybrid	57	-$53	+$282	$58,698	100%	View →
Highlander	54	-$20	+$42	$57,019	98.1%	View →
4Runner Hybrid	40	-$13	-$277	$63,709	100%	View →
Land Cruiser	29	-$52	+$9	$72,445	100%	View →
Sequoia	23	-$106	-$357	$85,638	100%	View →
RX	13	-$766	-$106	$61,366	92.3%	View →
Prius	7	-$514	-$178	$30,774	100%	View →
GR86	6	-$283	+$50	$38,045	100%	View →
TX	6	-$2,335	-$334	$69,973	100%	View →

How this is calculated

Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Maine and refreshed every 24 hours.

We only include models with at least five active listings in Maine so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.